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Seth Werkheiser's avatar

Folks like Trump, Musk, Rogan, etc. are everywhere ALL THE TIME. They are filling space, filling the void, giving people something to latch onto allllll the time, and there are people who eat it up.

Meanwhile there are other folks who you only hear from when they have re-election coming up, or a new album to sell.......

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Angus Merry's avatar

When people are single-issue voters, clarity, simplicity, and familiarity win out every time. His messaging is rife with misinformation and fear mongering, but it's memorable, and speaks to a lot of the anxieties people have. Textbook marketing.

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Bianca Dămoc's avatar

Exactly.

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