The Secret to Viral Substack Posts? Captivate Your Audience in Under 3 Minutes Guaranteed!
I've never gone viral on Substack, this is probably why...
Let's cut to the chase—because that's where the money is.
In a world where everyone's vying for a nanosecond of attention, brevity should be your #1 marketing strategy for going viral.
Why Shorter Posts Will Make You the Next Big Thing:
Attention Economics 101: People's attention spans are shorter than a goldfish on caffeine. Give them less to chew, and they'll swallow it whole.
Shareability Factor: A concise message is like a catchy chorus—you can't help but repeat it.
Mystery Sells: Leave them wanting more, and they'll come back begging.
The Foolproof, Guaranteed, One-Size-Fits-All Technique:
Ready for the secret that'll catapult you into influencer stardom before you finish your latte?
Here it is: Say less.
That's right. Trim the fat, skip the fluff, and get straight to the point—or better yet, don't even finish the point.
I’ve been told my posts are too “heady” and grim. Apparently, I take too long to get to the point and ain’t nobody got’ time for context. Learn from my mistake!
So moving forward, instead of diving deep into ethical paradigms and consumer psychology, I’ll hit you with a zinger and promptly bail.
Example:
"Want to revolutionize your marketing strategy and save the planet? It's easier than you think. All you need to do is—"
Boom. End of post. Mic drop. Watch the comments flood in:
"Wait, what do I need to do?"
"Did anyone else not get the rest of this?"
"You can't just leave us hanging!"
Why This Works:
Engagement Skyrockets: Curiosity might have killed the cat, but it fuels the algorithm.
You're a Mystery Wrapped in an Enigma: And people love unwrapping enigmas.
Effortless Content Creation: Half the words, double the impact. Do the math.
Ready to Craft Your Perfect Nano-Post? Here's How You Can Do It:
First, identify the most intriguing aspect of your message—the hook that'll reel them in.
Then, frame it in a way that promises value but stops short of delivering the full story.
The key is to build anticipation and leave them hanging right at the climax. Start with a bold statement or a provocative question that addresses a common problem or desire. Just as you're about to reveal the solution, you—
Hilarious satire that is also true.
I agree with your analysis but substack like every other small platform is like an agency.
I hate big platforms for their algorithms. But an algorithm is still a non-human party and the people controlling it aka developers aren’t like sitting there planning who to uplift or not.
But a smaller platform is messy. I don’t think substack is a non-partisan party when it comes to pushing creators.
They push the big guys when they come and there are few small creators that fit their ideal goals.
But of course, we are the boring guys. If you are giving yourself that title, I am mega boring.
But overall it is kind of confusing too. I see creators with like 70-100 likes on their posts and they have less than a 1000 readers. Meanwhile so many big creators are like cracking less than 20 likes.